Case Study: Booking 100+ real estate appointments per week

Carlos is the founder of Eco Beach City, a real investment project located on the tropical island of Sumba, Indonesia. The company offers affordable investment opportunities and is using Facebook Lead Ads to generate leads. As the company has been scaling its marketing efforts, following up with interested leads manually has become increasingly difficult - campaigns are generating up to 30,000 leads per month. Read on to learn how Setter AI now helps Eco Beach City book more than 100 appointments per week on auto-pilot.

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Before Setter AI

“We did everything manually, very slow […].” - Carlos

Before integrating Setter AI into their operations, Eco Beach City faced significant challenges in managing their sales process. The team relied heavily on manual efforts to schedule and follow up on sales meetings, which at the given scale was tremendously time-consuming. Given the innovative nature of the project the volume of leads was exceptionally high, making it difficult to keep up with timely responses.

The manual scheduling process often led to delays, which in sales can be detrimental. Potential leads who do not receive a prompt response quickly lose interest or move on to other opportunities.

Furthermore, the lack of an efficient lead management system means that valuable time and resources are spent on qualifying leads, many of whom may not have been a good fit for the project. The need for a technological solution became increasingly clear as the team sought to automate their operations and focus on truly interested prospects. Setter AI emerged as a great solution to these challenges.

Since Setter AI: 100+ appointments per week

Since starting using Setter AI, Eco Beach City has been following up with interested leads effortlessly and booking sales appointments on auto-pilot. Leads are now called within less than 10 seconds and when they’re the hottest (read on: the importance of a short lead reponse time). They achieved this by setting up an AI assistant that calls their leads instantly on incoming lead form submissions with Setter AI. This led to unbeatable results compared to human standards.

Results

Out of 4197x leads generated within a two-week span 215x appointments were booked by the AI assistant of Eco Beach City. This means a ~5.12% conversion rate of generated leads to booked appointments. In total 7989x calls were sent to these leads to achieve these numbers (including automated follow-ups, if a call goes to voicemail on first try).

How it works

Setter AI enables a flexible and simple integration via Zapier, which enables you to connect your AI assistant to the 6000+ apps available on Zapier.

In the case of Eco Beach City leads are generated through Facebook Lead Ads. They set up a Zapier automation which then activates Setter AI. On each incoming lead Setter AI automatically sends a phone call using the data provided by the lead on the lead form (name, email address, phone number, etc.). If a call results in a booked appointment, the AI automatically schedules an event into the calendar of Eco Beach City via Calendly.

Simple & quick onboarding

Within one day after the kick-off of working with Setter AI, Eco Beach City was already sending automated phone calls and generating appointments. After a quick initial onboarding process, where Carlos shared his preferences and requirements for the automation, we at Setter AI set Eco Beach City up with a production-ready AI assistant and continued to iteratively improve the bot by tweaking it’s script, adding automated follow-up calls and configuring the calendar integration over the next few days. Now the system is running with little maintenance required by Carlos and the Eco Beach City team and continues booking appointments on auto-pilot.

When to use Setter AI

“If you have a lot of leads, you want to sell a lot and grow your business I recommend it a lot.” - Carlos

If you’re in a similar position like Carlos has been previously in with Eco Beach City and are generating a high volume of leads, where you can’t follow up with them manually anymore, Setter AI probably is the right choice for your own sales process. Talk to us, to find out how Setter AI can benefit your appointment setting and book up your own calendar with qualified prospects.

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